Jaga pokkuru – Japanese snacks produced by Calbee

This in style snack, produced by Calbee, has captivated style buds with its crispy texture and real potato taste. On this article, we’ll delve into the historical past, manufacturing course of, and dietary particulars of Jaga Pokkuru, providing insights into why it has develop into a cherished deal with in Japan. Get able to discover the pleasant journey of this iconic Japanese snack!

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What’s Jaga pokkuru?

Jaga Pokkuru (じゃがポックル) is a well-liked Japanese snack produced by the Calbee firm. It’s recognized for its essential ingredient, which is Hokkaido-grown potatoes. Jagapokkuru is a crispy potato snack made by thinly slicing and frying the potatoes. These snacks are in style for his or her potato taste and since they use native substances. The identify “Jaga Pokkuru” is a mix of “Jaga,” quick for “Jagaimo,” which implies potato in Japanese, and “Pokkuru,” a play on the English phrase “crunch.”

Jaga pokkuru Historical past

In 1992, Masahiko Matsuo, the third son of Takashi Matsuo, took over because the president of Calbee, and across the identical time, the event of Jagariko started. Initially, Takashi doubted its success, however by the autumn of 1997, Jagariko gained recognition. Impressed by this, Takashi aimed to create a good higher snack, resulting in the event of the unique Jaga Pokkuru. It was initially named “Pure Jaga” in 2002 and have become referred to as “Jaga Pokkuru.” Regardless of minimal promoting, it rapidly earned a fame for being scrumptious and have become a sought-after product.

Produced completely on the Calbee Chitose manufacturing facility in Hokkaido, Jagapokkuru confronted shortages resulting from restricted shipments. To handle this, memento outlets imposed buy limits or bought it as a part of units with different merchandise. Over time, the packaging underwent adjustments, together with the transition from jagged to straight edges in 2008 and modifications to the opening directions in 2009.

As of February 2010, Jaga Pokkuru had related Hokkaido-limited counterparts, together with “Imoko to Kobutaro,” “Jagari and Cane Butter,” and “Hotto Potato.” Further sister merchandise, like “Jaga Pirika,” “Toyoshiro,” “Northern Rupee,” and “Kitamurasaki,” have been launched, every sustaining the identical shade as the fabric. In 2012, Calbee collaborated with the Hokkaido-based restaurant firm “YOSHIMI” to launch “Jaga J,” a potato chip restricted to Hokkaido. In December 2017, Calbee launched “Jaga Rimse,” a shake-and-eat type product created by combining quick potatoes from the Jagapokkuru manufacturing course of with 4 sorts of powder. The identify “Rimse” means “dancing” within the Ainu language.

Why is Hokkaido well-known for potatoes?

Within the huge area of Hokkaido, not simply potatoes however numerous crops are grown because of ongoing analysis and enhancements in crop varieties and farming strategies. The energetic land use in Hokkaido began throughout the Meiji period below the Hokkaido Improvement Fee. Initially, makes an attempt have been made to develop grains and wheat. Nonetheless, the chilly temperatures in Hokkaido made it difficult to attain constant yields. In response, farmers turned to learning “potatoes” as a crop that would stand up to harsh circumstances. Potatoes, recognized for his or her capacity to offer a dependable harvest early in improvement and function a staple meals, turned a spotlight for a lot of pioneering farmers. As time handed, with the introduction of potato varieties well-suited to Hokkaido’s land and local weather, together with the usage of massive equipment on the expansive fields, potato cultivation in Hokkaido expanded considerably. Right now, it represents about 80% of the nation’s potato manufacturing.

The explanation why it’s in style

Its recognition is as a result of it makes the many of the potato taste and has a lightweight style and crispy texture. The packaging with cute characters on it’s also certainly one of its charms. Though the manufacturing methodology and texture are much like Jagabee, bought nationwide at Calbee, Jaga Pokkuru is made with solely substances produced in Hokkaido.

Creating new product based mostly on Jaga pokkuru

When the corporate created a brand new product, they paid shut consideration to what makes Jaga Pokkuru particular, like its genuine potato style, crispy texture, and connection to Hokkaido. For the brand new taste, they determined to make use of scallops, a plentiful marine useful resource in Hokkaido recognized for its acquainted style. The problem was to steadiness the scallop taste with a salty style that will counteract any sturdy seafood scent. It wasn’t simple – they went by means of about 100 trial productions – however we lastly achieved the distinct style they have been aiming for.

What are the fee and energy of Jaga Pokkuru?

There are two flavors out there, every with its personal product particulars. The “Salty Style of Okhotsk” taste accommodates substances like potato from Hokkaido, vegetable oil, starch decomposition merchandise, salt, and scallop extract powder. The “Scallop Salty” taste consists of potato from Hokkaido, vegetable oil, starch decomposition product, salt, and kelp extract powder. Concerning diet, one bag (18g) of both taste has 105kcal or 106kcal, with protein at 0.8g, fats at 7.2g, carbohydrates at 9.3g or 9.4g, and a salt equal of 0.1g. The common value for a pack of 10 luggage (18g every) is 1,050 yen for the “Salty Style of Okhotsk” and 1,070 yen for the “Scallop Salty” taste.

Jaga pokkuru FAQ

When was the unique Jaga Pokkuru launched?

The unique Jaga Pokkuru, initially bought below “Pure Jaga,” was launched in 2002 and later modified to “Jaga Pokkuru.”

The place is Jaga Pokkuru produced?

Locals completely produced this on the Calbee Chitose manufacturing facility in Hokkaido, Japan.

The place to purchase Jaga pokkuru?

Jaga Pokkuru is just not bought in every single place in Hokkaido. Nevertheless, there’s a excessive risk that the above outlets promote it. It’s also possible to purchase Jagapokkuru at retail shops in Hokkaido. Though it varies by retailer, you possibly can see this at supermarkets similar to Aeon and Seiyu and comfort shops similar to Lawson and 7-Eleven.

Calbee+

This snack is manufactured and bought by the home confectionery producer Calbee below Potato Farm. This Hokkaido-limited product is produce solely at Calbee’s Chitose manufacturing facility. “Jaga Pokkuru Okhotsk Salt Taste” is a memento product from Hokkaido. Retailer gross sales restricted to Hokkaido, primarily at memento outlets and airports.

Deal with: 1 Chome−9−1 Marunouchi, Chiyoda Metropolis, Tokyo, Japan
Cellphone quantity: 0120-55-8570
Hours open: 10:00-16:00 (excluding Saturdays, Sundays, and holidays)
Web site: https://www.calbee.co.jp/

Closing Ideas

To sum up, Jaga Pokkuru is a well-liked Japanese snack. It has a crunchy texture and actual potato taste. The snack is available in totally different flavors, similar to Salty Style of Okhotsk and Scallop Salty. Produced completely in Hokkaido, these snacks have develop into a regional favourite. After studying about its historical past, manufacturing course of, and diet, strive it for your self and style its deliciousness.

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